We were pleased to join Contra Costa Health Services, Kaiser Permanente and the WIC program to print a new series of posters promoting the benefits of breastfeeding for babies, mothers and families.

Contra Costa County’s WIC department led the project, which features photos of WIC families, to create a set of promotional breastfeeding materials with modern, relatable families and messages, as you can see below:

 
  

The bilingual posters were placed at the County Health Clinics and WIC sites, Contra Costa Regional Medical Center, the five First 5 Centers, and all Head Start sites. The image with the mother with tattoos was adopted by California’s WIC program to use for statewide outreach.

Find more information about breastfeeding benefits and support in Contra Costa County.