New Campaign Helps East Bay Babies Reach Full Potential

First 5 Contra Costa is pleased to announce our new campaign to help parents meet the everyday challenges of raising babies and toddlers and help more kids achieve healthy development. Called Help Me Grow, the campaign directs parents to a new website and 211 phone line where they can find answers to parenting questions and concerns, no matter how big or small. Services are free and confidential.

The campaign includes bilingual ads in English and Spanish and is sponsored by First 5 Alameda County, First 5 Contra Costa, and the Thomas J. Long Foundation.

“From the day they are born, babies are constantly changing. It’s exciting, and it can also be challenging for families to figure out what their baby or toddler needs next,” said Sean Casey, Executive Director of First 5 Contra Costa. “Help Me Grow support families through every stage of their baby’s development, from first smiles to the first day of school.”

Through its phone and texting services and website, Help Me Grow offers parents information about developmental milestones, what to do if they have concerns about their baby’s development, and where to find local services such as parenting classes, health clinics, or food banks. Help Me Grow also helps families find free developmental screening to check how babies are growing and developing; referrals for children to get evaluated if there are developmental concerns; and services for children who need to catch up on their development.

The advertising campaign will run through the summer and includes online ads, brochures and posters distributed through pediatric offices in the East Bay, and outdoor ads in Contra Costa County communities.

New bilingual brochures, postcards, and posters are available for Contra Costa organizations to distribute. Email us at helpmegrow@first5coco.org to order a supply.

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AB11 Would Expand Developmental Screening

Seventy percent of children with developmental delays go undetected until kindergarten. Developmental screening can help detect delays much earlier, but too few California children receive them. AB11 will change that.

Introduced by Assembly Members Kevin McCarty and Rob Bonta and co-sponsored by the First 5 Association, AB11 would require pediatricians to provide babies and toddlers with routine developmental screening using a validated screening tool. The requirement would apply to children who receive health coverage through Medi-Cal.

According to Children Now, which graded California’s developmental screening practices a “C-“ in their 2018 California Children‘s Report Card, California ranks near the bottom among states for the rate of young kids who receive screening. Screening rates are even lower for children of color.

The American Academy of Pediatrics (AAP) recommends that children receive developmental screening when they reach 9, 18, and 30 months old. California’s MediCal program has adopted these recommendations, but there is confusion in the medical field about developmental screening practices. Pediatricians often do not use a validated screening tool to identify children at risk for developmental delays, or use screening tools inconsistently.

First 5 Contra Costa has expanded developmental screening services locally in the last few years, screening about 3,000 low-income children every year. We’ve helped community and county health clinics and other pediatricians serving low-income kids adopt screening practices in line with AAP recommendations.

This is a great start, but ensuring all children get the screening and developmental services they need requires policy change. AB11 would provide explicit language requiring how and when pediatricians conduct developmental screening. This will help more young children access timely and effective intervention services and reach their greatest potential.

Help Me Grow…is Growing!

We’ve made great progress in our second year implementing the Help Me Grow (HMG) model, a system to streamline early screening and intervention services for young children and families.

Screening young children for developmental delays and linking them to effective services provides immediate relief to concerned families and reduces the costs for special education or other services down the road. In California, most developmental concerns are not identified or addressed until children start kindergarten – missed opportunities to begin interventions early.

Contra Costa’s Help Me Grow system is working to change this in four effective ways:

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2016 Highlights

coverphotoLast year was another productive one at First 5 Contra Costa. Our funded programs and activities continued to improve the lives of our county’s most vulnerable children, and reached over 30,000 parents, children and providers.

2015-16 Highlights:

1,830 families participated in First 5 Center classes and activities. Over the course of services, parents reported an increase in parenting knowledge, child development, and where to find help for their family. Parents also read to their children more, and for longer periods of time, after participating.

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All Parents Have Questions, Help Me Grow Has Answers!

HMG_brochure_proof_r4-1It’s normal for parents to have questions about how their children are growing and developing. Some may wonder if they’re developing on track, are worried about children’s behavior, or might just need information about the best way to help their child develop and prepare for school.

For answers, parents can call 2-1-1 and ask for a Help Me Grow specialist. 2-1-1 child development specialists can answer everyday questions about early childhood development, provide tips and resources, help parents get free developmental screening for their children, and link them to services if their child has developmental concerns.

First 5 Contra Costa, with a grant from the Thomas J. Long Foundation, is implementing Help Me Grow in our county. HMG is a system based on a national model to streamline early identification and referral to help young children thrive, particularly those with developmental delays or concerns. Having a designated phone line, like 2-1-1, is an important component of the system.

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Our Impact in 2015

2015 was another productive year at First 5 Contra Costa, as our funded programs continued to improve the lives of our county’s most vulnerable children and families. Take a look at some highlights accomplished by our funded programs in 2015:

Programs and activities funded by First 5 Contra Costa reached 5,100 children, 18,725 parents, and 1550 early care and education providers. 

385 expecting and new parents received home visiting services, with 6,700 visits provided. We changed our home visiting model three years ago to provide more intensive and longer services. Since then, families are now getting more than twice the number of home visits and being served twice as long.

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More Pediatricians to Offer Developmental Screening

ScreeningCan 385 x298Expanding the number of pediatricians who routinely provide developmental screening services to infants and toddlers is one goal of Help Me Grow, the system we’re building to connect children to the early screening and community services they need to thrive. Thanks to a generous grant from the Thomas J. Long Foundation, providing this vital service to more children is becoming a reality.

The American Academy of Pediatrics recommends developmental screening for children at 9, 18 and 24 months, but research shows that only about half of pediatricians report routinely screening patients younger than 36 months. The sooner children with delays receive help, the better they do in life, so it is critical to identify concerns as early as possible.

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When Parents Decline Developmental Screening

SFP_6424When staff at the Bay Point First 5 Center observed that a two-year-old boy attending classes wasn’t speaking at all, they broached the subject with his mom. She quickly replied, “He’s fine. I know what he needs.”

Primary caregivers, such as parents, know their children best. Talking to a family member who is uncomfortable about getting developmental screening for their child can be a delicate dance. Here’s how staff at the First 5 Center approached it.

The First 5 team first acknowledged that the mother is the expert on her child. The staff explained that developmental screening is one way to help her learn more about her child’s development. They also suggested she enroll her son in a literacy and sign language class to boost his language and speech. She declined the screening but tried the class.

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Screening Can Only Have Positive Results

ScreeningCan 385 x298Earlier in my career, I worked as an applied behavior analyst for children with autism. Most of the families I assisted had waited to ask for help for their children for a variety of reasons. Cultural issues, stigma or fear, confusion, and lack of awareness were just a few.

But the waiting didn’t end there. Once receiving a formal diagnosis, children then had to wait to be assigned to a provider, and again for services to begin. Sometimes this took months and other times years. By the time everything fell into place, many children aged out of “Early Start,” California’s early intervention program for infants and toddlers.

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Call 211 with Questions About Your Child’s Development

HMG“Do you want to speak with a specialist about how your child is doing for his or her age?”

That’s the question every parent with a child age five or younger is asked when they call 211, a National free phone service, administered locally by the Contra Costa Crisis Center, linking callers to needed community services and support. Even if parents are calling about housing or child care needs, they all get the opportunity to speak to a child development specialist.

First 5 Contra Costa recently allocated $60,000 to the Contra Costa Crisis Center to implement the program and make the Crisis Center’s 211 program even more responsive to families with young children. By partnering in this way, it helps First 5 Contra Costa implement Help Me Grow, a national model that increases early detection of children’s developmental concerns and their ability to access early intervention services. A telephone line, such as 211, that seamlessly connects parents to information and resources is an essential component of the Help Me Grow system.

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