Juice is a Sugary Drink

fruitMost parents know that soda isn’t good for young children, but deceptive marketing tactics trick them into believing that juice drinks are a healthy alternative. They’re not. Most popular children’s juice drinks contain little fruit, extra calories, and loads of sugar. For example, eight ounces of soda and eight ounces of apple juice both have over 6 teaspoons of sugar.

Juice Drink Vs. 100% Juice

When developing our new Sugar Bites campaign, we had a lot of discussion about juice. To start with, what’s the difference between juice drinks and 100% juice?

Juice drinks are beverages that do not contain 100% fruit juice and are loaded with added sugar and unnecessary calories. They have little to no nutritional value. On the label, look for drinks called juice drinks, fruit drinks, cocktail, beverage, or punch. Continue reading

Sugar Bites is Back!

Our Sugar Bites campaign is back. And this time we’re taking a bite out of sugary juice drinks:

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Why sugary juice drinks?

Most parents already know that soda isn’t good for young children, but deceptive marketing tactics trick them into believing juice drinks are a healthy alternative. They’re not. Most popular children’s juice drinks contain little fruit, unnecessary calories, and loads of sugar. Eight ounces of soda and eight ounces of apple juice both have 27 or more grams of sugar (that’s over 6 teaspoons!). Continue reading