New Posters Promote Breastfeeding Benefits

We were pleased to join Contra Costa Health Services, Kaiser Permanente and the WIC program to print a new series of posters promoting the benefits of breastfeeding for babies, mothers and families.

Contra Costa County’s WIC department led the project, which features photos of WIC families, to create a set of promotional breastfeeding materials with modern, relatable families and messages, as you can see below:


The bilingual posters were placed at the County Health Clinics and WIC sites, Contra Costa Regional Medical Center, the five First 5 Centers, and all Head Start sites. The image with the mother with tattoos was adopted by California’s WIC program to use for statewide outreach.

Find more information about breastfeeding benefits and support in Contra Costa County.

First 5’s New Nursing Room

Breastfeeding RoomWhat better time than World Breastfeeding Week for First 5 Contra Costa to unveil our first designated break room for nursing mothers!

First 5 Contra Costa has always been supportive of nursing mothers who need break time to express milk, but we haven’t had a private room specifically for this purpose. Four years ago after I returned from maternity leave, my colleague just posted a sign on my office door that said, “If this door is closed, DO NOT DISTURB.” While that was effective, it certainly wasn’t ideal – especially for nursing employees without offices.

But after a not-so-extreme makeover of a cluttered storage closet last month, First 5 Contra Costa now has an inviting, clean, and private space for nursing moms. Continue reading