First 5 Contra Costa is pleased to announce our new campaign to help parents meet the everyday challenges of raising babies and toddlers and help more kids achieve healthy development. Called Help Me Grow, the campaign directs parents to a new website and 211 phone line where they can find answers to parenting questions and concerns, no matter how big or small. Services are free and confidential.
The campaign includes bilingual ads in English and Spanish and is sponsored by First 5 Alameda County, First 5 Contra Costa, and the Thomas J. Long Foundation.
“From the day they are born, babies are constantly changing. It’s exciting, and it can also be challenging for families to figure out what their baby or toddler needs next,” said Sean Casey, Executive Director of First 5 Contra Costa. “Help Me Grow support families through every stage of their baby’s development, from first smiles to the first day of school.”
Through its phone and texting services and website, Help Me Grow offers parents information about developmental milestones, what to do if they have concerns about their baby’s development, and where to find local services such as parenting classes, health clinics, or food banks. Help Me Grow also helps families find free developmental screening to check how babies are growing and developing; referrals for children to get evaluated if there are developmental concerns; and services for children who need to catch up on their development.
The advertising campaign will run through the summer and includes online ads, brochures and posters distributed through pediatric offices in the East Bay, and outdoor ads in Contra Costa County communities.
New bilingual brochures, postcards, and posters are available for Contra Costa organizations to distribute. Email us at firstname.lastname@example.org to order a supply.
Connect to Help Me Grow:
- Visit helpmegrowcoco.org
- Call 211 to speak to a HMG Specialist
- Text “hmg” to 898211
In the midst of immigration recent raids that swept the Bay Area, Contra Costa County launched a new hotline and rapid-response initiative to provide free, trustworthy information and legal support to immigrant families.
Called Stand Together Contra Costa, the initiative includes a 24-hour hotline, a new multi-lingual website, rapid response for local deportation activities, legal consultations and deportation defense services, and immigrant rights education and training.
The mission of Stand Together Contra Costa is to ensure that all people in Contra Costa County, regardless of citizenship or immigration status, are afforded the due-process rights established by the Constitution. The initiative is modeled after similar programs in most Bay Area counties.
The Contra Costa County Board of Supervisors and local foundations are funding this public-private initiative. The Office of the Public Defender and a coalition of nonprofit organizations led by Catholic Charities of the East Bay are managing the program.
Immigrant families First 5-funded programs serve have expressed increasing fear and anxiety regarding misinformation, discrimination, and deportation threats they’ve experienced since the Trump Administration’s immigration crackdowns started last year. Just last week, a national survey of educators showed that these crackdowns are significantly harming children’s academic performance, attendance, and behavior.
Stand Together Contra Costa will allay some of these fears and support our Contra Costa neighbors and families. Please share this new resource widely.
Stand Together’s 24-hour, staffed hotline can be reached at (925) 900-5151, or visit standtogethercontracosta.org.
The Antioch First 5 Center will soon have a new home! Located at 300 H Street in downtown Antioch, the new site is about 2700 square feet and just around the corner from the former First 5 Center location.
We expect to open in a few months after completing some minor tenant improvements. In the meantime, First 5 Center classes and activities will occur in Antioch at nearby locations in February and March:
- Find First 5 Center classes and activities happening in Antioch here.
- Antioch families are welcome to sign up for classes at other First 5 Centers as well. Class calendars for each site are here.
- Families who want a developmental screening for their child, or who have questions about Help Me Grow developmental playgroups, should call the Antioch/Delta First 5 Center (925) 516-3880.
- The East County Regional Group is holding its monthly meetings in downtown Antioch. Contact Alejandra Plascencia (925) 771-7338 for location information.
Get the latest information on our First 5 Center site updates webpage.
Governor Brown issued his budget proposal last week, as he does every January. Many organizations, like the California Budget & Policy Center, offer smart analyses and explanations of what is in the Governor’s budget. The good news is that this year’s budget offers early childhood advocates a lot to be excited about, including investments in early childhood education, health, and family support – all of the things that First 5 believes are critically important for children and families to succeed.
A lot of work and revision will happen between now and when the budget becomes final in June. But the January budget is significant because it signals the Governor’s priorities and the budget projections give the legislature a sense of the dollars available to work with.
For Contra Costa children, the budget holds a lot of promise.
The budget includes many improvements to early childhood education programs. It increases funding for subsidized child care programs; increases the number of high-quality preschool slots; and creates a new online community college for early childhood education, which should lead to more qualified child care teachers. Those are big, important moves that will support, strengthen and grow California’s early childhood system. Exactly how many parents, children and providers would be affected in Contra Costa is not yet clear, but currently there is an estimated shortage of 29,000 child care spaces in the county. There is a lot of room for improvement.
Another exciting proposal is the plan to increase funding for family support services. These are the services designed to help families who are vulnerable because of poverty or other factors that put them at risk for maternal depression, poor academic outcomes for the children, or interaction with the child welfare system.
The Governor proposed to create a new home visiting program for first-time mothers who receive assistance through the CalWORKs program. If passed, this would be an important new program that would match new parents with trained professionals who would provide regular home visits on a voluntary basis. Home visiting programs have been shown to promote healthy child development and academic success, improve health outcomes, and support families’ economic security.
Again, the number of families who could benefit from this program is unclear at this stage. Home visiting programs operating today can only reach a tiny fraction of all the families who might benefit from them. Contra Costa Health Services’ Nurse Family Partnership program has reached over 300 families. Other programs operating in the county, including First 5 Contra Costa’s Welcome Home Baby, reach hundreds of other families. Without adequate funding, it’s no wonder these programs cannot meet the needs of the 15,000 Contra Costa children under age 6 who live in poverty.
The Governor’s budget makes it clear that early childhood advocates, who have been telling the Administration for years about the need to prioritize children, have made an impression. Given the big needs of our young children, the Governor’s proposals highlighted here are welcome, though they will not suffice. The administration and legislature need to keep their eyes on the many complex and critical needs of our children in this and every budget cycle.
Sarah Crow is First 5 Contra Costa’s Strategic Information and Planning Manager
2017 brought new challenges for many families in our community. Expanded deportation policies and an intensified anti-immigrant climate left families feeling anxious and afraid. We responded quickly in significant ways to help both families and the agencies that serve them. Many turned to the First 5 Centers for help, where they found immigration workshops, counseling, and trustworthy information.
The three Regional Groups we sponsor took action as well. Together with their partners, they successfully advocated for 6 safe haven/sanctuary policies at city councils and school districts throughout Contra Costa County. We joined them in pressing the Contra Costa County Board of Supervisors to approve funding for the county’s first rapid response program, which will soon provide legal assistance and reliable information to immigrant residents.
We held a successful forum for 175 local service providers featuring child development experts, attorneys, and advocates who provided the latest information on immigration policies and rights, the detrimental impact mass deportation policies have on children and families, tips for easing children’s fears, and resources to fight discriminatory detention practices in Contra Costa County.
These are issues we never thought we’d be tackling a year ago. But we found new ways to support families and bring light to their needs, as First 5 has done for nearly two decades.
2018 marks the 20th anniversary of Proposition 10, the ballot initiative that created First 5 in California. We’ve been responding to the needs of Contra Costa’s vulnerable children and families since then, and will continue to advocate and take action for kids in significant ways in the year ahead.
Look for improved services and outreach for African American families, a new curriculum on early childhood trauma, results from our first countywide kindergarten readiness assessment, expanded First 5 Center services, in addition to the many effective programs we regularly support.
Despite the challenges, or maybe because of them, First 5 is ready to act, and ready to lead. All children deserve to grow up safe, nurtured, ready for school, and able to pursue their dreams.
Sean Casey is the Executive Director at First 5 Contra Costa
Our Notable 2017 Accomplishments
2017 was another productive and effective year at First 5 Contra Costa!
Combined, our funded services and activities benefited more than 27,605 children, families, and providers. Here’s a snapshot of some of our notable accomplishments from 2017.
Reaching more families at First 5 Centers.
This resulted in a plan that will increase the number of families who benefit from these valuable services in East County. Over time, we will shift from funding three small sites to funding two large centers in Pittsburg and Antioch. Services will continue in East County throughout the transition. Look for routine updates on new sites and classes in East County here.
The First 5 Centers are a key resource for parents and communities, which is why we’ve committed to funding them long-term. Last year alone, the Centers reached 2,100 parents. Families who took parenting classes made significant improvements in their knowledge of child development, patience with children, and the amount of time they spent with their kids.
Child care quality is improving.
156 child care programs participated in Quality Matters, our Quality Rating & Improvement System. 110 of these programs have been rated, and about half are publicly funded programs serving low-income families. Nearly 90 percent of the rated programs meet or exceed quality benchmarks on criteria including providing positive, engaging teacher-child interactions and safe, healthy and stimulating environments, teacher training and qualifications, and ratio and class size.
Quality Matters programs are rated every two years and receive intensive coaching, training, financial incentives and support to maintain or improve ratings. Last year, 28 programs were re-rated. Thirty-nine percent increased their rating, and 57 percent maintained quality ratings. Only one site’s rating decreased.
In addition, more than 600 early childhood teachers increased their education through the Professional Development Program. The college support, tutoring, and training provided resulted in 26% of teachers earning a degree or higher level on the early childhood teachers’ credentials permit.
Children with developmental delays are getting help earlier.
We continued to expand the Help Me Grow system to support early screening and intervention for children with developmental needs.
More than 3,000 children in our funded programs and via public health nursing received developmental screening services. For children screened in our programs, half were on track with their development. Twenty-five percent of the children had mild to moderate delays and another 25% needed a more formal assessment for serious developmental concerns.
Nearly 300 children with moderate delays participated in Help Me Grow Developmental Playgroups at the First 5 Centers. About 25% of children screened after the eight-week playgroup no longer showed signs of delay.
First 5 Contra Costa had several policy victories.
The three Regional Groups of parent leaders we sponsor continued to rack up major victories. Using their assessments of 75 parks in 5 cities, these parent leaders have secured $2.5 million in funding. Four new playgrounds were installed in neglected parks this year alone. They also offered over 40 sports and exercise classes to improve safety and usage at the new playgrounds.
The Regional Groups fought hard for protections for immigrant families and racial justice. They pressed six school districts and cities to adopt sanctuary policies, and helped sway the County to approve funding for Contra Costa’s first rapid response network to support immigrant residents.
2017 also launched our new strategic information and policy department at First 5 Contra Costa. With new staff capacity, we created a policy protocol for the Commission to engage in advocacy work at the state and federal levels, and successfully co-sponsored legislation for the first time. AB435 will allow for greater local flexibility in the use of state funds for subsidized early learning in Contra Costa County, serve more children, and ensure allocated state funding is fully used.
Thank you to our many partners and contractors for another productive year. Onward to 2018!
Together with Healthy and Active Before 5, we launched our hard-hitting and award-winning Sugar Bites campaign in 2013 urging parents to protect their toddlers and preschoolers from sugary drinks and serve them water instead. New data show local parents are heeding the message.
Analysis of children’s sugary beverage consumption among families new to First 5 services shows a steady decline over the last four years. The data come from First 5 Contra Costa’s annual family survey, a detailed list of questions hundreds of families complete when they start participating in services we fund.
The survey asks parents if their child had a sugary drink yesterday. Back in 2012/13, 80% of respondents answered yes. Last year, the response had dropped to 63%.
Sugar Bites is a unique campaign for many reasons, one being its focus on sugary juice drinks. Three of the four print ads we’ve run feature drinks like Sunny D or Capri Sun to challenge deceptive marketing tactics used to trick parents into thinking juice drinks are healthy beverages for young children. We also ran a TV commercial with this message.
Juice contains as much sugar as soda, sometimes more. Sugar Bites has provided a much-needed counter message for parents barraged by misleading claims from the beverage industry.
Since 2012/13, children’s consumption of juice in Contra Costa County is down 26%.
Decline mirrors state health data
Data from the California Health Interview Survey (CHIS), the nation’s largest state health survey, show a decrease in juice consumption among young children in Contra Costa County as well.
Families with children age two to six were asked if they served their children juice yesterday. In 2011, 22% of respondents said their child did not drink juice the day before. By 2015, this percentage had tripled, with 66% of children not drinking juice.
We continue to run the Sugar Bites campaign each year. For the last two, we’ve had a smaller campaign targeting Concord and San Pablo via bus ads, grocery carts, convenience stores, and window clings on sugary drinks cases in small shops. The last campaign had about 24 million media impressions (the number of times people saw the ads). First 5 Sacramento also runs the ads in the Sacramento region.
Learn more about Sugar Bites at www.cutsugarydrinks.org.
We are pleased to introduce First 5 Contra Costa’s new Deputy Director – Ruth Fernández!
Many of you already know and have worked with Ruth in her role managing the Local Child Care Planning Council at the Contra Costa County Office of Education (CCCOE). Ruth and the CCCOE have been longtime partners with First 5 on our early learning quality improvement work, and we are thrilled that she has joined our team.
Ruth brings over 20 years of experience working with diverse communities in project management, strategic planning and system services coordination in the education and social services sectors. For the last 12 years, Ruth has helped identify and coordinate educational services for educators working in early childhood education throughout the county. Earlier in her career, Ruth managed state contracts for KQED in San Francisco as the Early Learning Project Supervisor in KQED’s Education Network.
She is committed to community service and volunteers her time and expertise supporting educational projects in the Latino community and the community at large. Ruth earned a B.A. in Political Economies of Industrialized Societies from the University of California at Berkeley, and a Master’s Degree in Leadership from St. Mary’s College of California. She takes pride in being a lifelong learner and is currently pursuing her Doctorate Degree from Mills College of Oakland in Educational Leadership, with a concentration in Early Childhood Education.
What was your favorite book as a child? The Little Prince
What food did you refuse to eat when you were a kid? As a young child I didn’t like spinach, but I happen to love it now.
What do you do in your free time? I love to paint, read for leisure, love spending time in the outdoors, walking and hiking.
Did you have a favorite place to visit as a child? As a child there were two places that I loved to visit: the beach and my grandmother’s house. I was very close to my maternal grandma and loved visiting her to cook, help in the garden or make paper flowers with her.
What is your motto? Perspective matters. This Wayne Dyer quote is one of my favorites:“If you change the way you look at things, the things you look at change.”
What would make Contra Costa an even better place for children and families? Access to health care, high quality care and education, clean and outdoor spaces, and free access to the arts. These services would support physical and socio-emotional development for children and benefit all families.
Well, we’re one for one!
Last week, Governor Brown signed AB435 (Thurmond), which will provide much needed relief to subsidized child care systems in Contra Costa, Marin and Sonoma Counties, where the high-cost of doing business leaves many providers struggling to keep their doors open, and many low-income families without quality child care for their children.
AB435 was our first time co-sponsoring legislation. What a great start as we develop our growing role as a pro-active advocacy organization.
AB435 will provide Contra Costa, Marin and Sonoma Counties with more flexibility in using state-allocated child care subsidy funds for low-income children. The current system, which undercompensates Bay Area child care providers and underserves low-income children, results in millions of dollars in child care subsidies returned to the state. Combined, the three counties returned $4.5 million in 2015.
Now because of the bill, by 2019, subsidy programs in these counties will have the flexibility to increase income eligibility guidelines and serve more children, offer higher reimbursement rates to providers, and contract with programs that can fully use available subsidies.
We were proud to work on AB435 with Assemblymember Thurmond and the Contra Costa County Office of Education. We are also incredibly grateful to our many partners who supported this bill and helped push it over the finish line. We’ll be working hard over the next several months to develop our plan for implementing the bill.
AB435 will be a powerful tool for Bay Area early learning systems to ensure that every dollar allocated is spent and as many children as possible get the high-quality child care experience they deserve.
The Monument Community of Concord is celebrating two new playgrounds with a parade and ribbon cuttings after the Central County Regional Group we sponsor urged the city council to improve parks in their community.
The effort began in 2013 when the CCRG and partners assessed conditions at parks in the Monument neighborhood of Concord. Two parks, Ellis Lake and Meadow Homes, needed the most improvement, lacked bathrooms, and had more crime and safety issues.
After the parents presented their concerns at several city council meetings, council members agreed to allocate $1.1 million to renovate the two parks.
At Ellis Lake Park, the city expanded the playground by 2,900 square feet, and installed benches, lighting, drinking fountains, a safety barrier near a small lake, and new public restrooms which include a tot-sized toilet and sink rarely found in city parks. Meadow Homes Park received a 4,900-square-foot playground with structures for older and younger children.
The parents group is also tackling crime and safety issues by sponsoring community meetings with police and forming neighborhood watch programs. First 5 Contra Costa and the First 5 Center program adjacent to Ellis Lake Park, will also provide free sports classes and other children’s activities to keep the parks filled with families and deter crime.
The celebration events will take place on October 7th, starting at Meadow Homes Park at 10:00 a.m. After the ribbon-cutting there, families will form a parade to Ellis Lake Park to enjoy face painting, arts and crafts, a bike rodeo, and more.
The new playground projects were funded by the City of Concord in response to the Monument Parks Assessment conducted by the Central County Regional Group, First 5 Contra Costa, Monument Impact, and Contra Costa Health Services.
First 5 Contra Costa and the three parent advocacy groups it sponsors have partnered with city officials to refurbish eight neglected parks in low-income communities throughout the county.
Learn more: www.first5coco.org.