Kids who attend quality early learning programs do better in life. That’s the message of a new campaign we’re co-sponsoring to educate parents about the importance of selecting quality child care for their children.
The campaign, called Quality Matters, also publicly launches Contra Costa County’s new system to rate and improve the level of quality licensed child care programs provide to young children. First 5 Contra Costa, the Contra Costa County Office of Education, and the Contra Costa Child Care Council are sponsoring the campaign.
“The important message to families is that quality matters when they choose a child care setting for their child. Research shows that children in quality child care are more successful academically and in life,” said Sean Casey, Executive Director of First 5 Contra Costa. “Quality Matters is improving the quality of child care in our county and will provide parents with tools they need to identify quality programs.”