Soda Taxes Fail…But the Facts Remain

Richmond has had the national spotlight for the last few weeks, and for good reason. The City, later joined by El Monte in Southern California, was the first in the nation to place on the ballot a tax on soda and other sugar-sweetened beverages. While both measures failed, they did mark an important milestone in the fight against childhood obesity: singling out sugar-sweetened beverages as particularly harmful for children.

Today, children consume nearly twice as many calories from sugary drinks – juice, soda, sports drinks, flavored milk – than they did 30 years ago. What’s also doubled in the last 30 years? The number of overweight preschoolers in the U.S.

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